But first, what is programmatic advertising?
At its most basic, programmatic marketing is an automated process of buying and selling ad space using computer programs and algorithms. Programmatic marketing can be defined as an advanced marketing strategy that uses automation and real-time bidding (RTB) processes to help marketers make online ad purchases to reach a specific group of users.
You can use this data-driven approach to get highly-targeted ads in front of different audiences. With programmatic, you can deliver the right content to your targets at exactly the right time. Using variables like geolocation, age, gender and browsing habits, this automated marketing tool designs targeting algorithms.