Non-profit organization management company achieves 292% higher conversions with data-driven PPC

A niche non-profit management company faced stagnant PPC results, wasted spending, and limited ROI growth. Despite working with multiple PPC agencies, its strategies relied on assumptions and broad targeting, leaving room for improvement. 

Solution 

Anteriad took a data-first approach to optimize ROI: 

1. Smart practice audit 

• Analyzed keywords, bids, and results at the product level.
• Identified waste in underperforming service offerings.

2. Tailored strategy 

• Prioritized high-margin, high-performing products instead of spreading resources thin across all offerings.
• Leveraged four years of data to guide budget allocation. 

• Partnered with the client to align goals, understand product hierarchies, and focus on growth areas

• Restructured PPC account to align with internal business priorities.
• Emphasized transparency and long-term scalability. 

Results 

In the first month: 

• 30% reduction in costs while exceeding conversion targets. 

Over six months: 

• 292% improvement in conversions. 

• 1,033% increase in CTR. 

• 77% reduction in impressions, achieving hyper-efficiency. 

By focusing on data, collaboration, and tailored execution, Anteriad turned a stagnant PPC strategy into a scalable growth engine.