Leadership Interview: Creating a Comprehensive Customer Data and Campaign Execution Platform

In the B2B world, every interaction with a prospect can impact their purchase decision. To win their business, you need to gather and precisely act on enormous amounts of data that tells you who your prospects are and what they need. That’s the vision behind the recent collaboration between MeritB2B and True Influence, which aims to create a comprehensive customer data and campaign execution platform.

In this leadership interview, Rob Sanchez, CEO of Anteriad, and RK Maniyani, CTO of Anteriad, discuss how the merger of their companies’ complementary assets will create a unique value proposition for the marketplace.

This episode explores the benefits of combining campaign, demographic, and transactional data, and how it creates a new level of customer intelligence. Sanchez and Maniyani also discuss how differences in corporate culture and process can be an asset in innovation and cross-learning.

By listening to this leadership interview, you will learn about:

✅ How MeritB2B data and analytics expertise will combine with True Influence’s campaign execution and measurement services to create a comprehensive digital platform.
✅ Why combining campaign, demographic, and transactional data creates a new level of customer intelligence.
✅ How differences in corporate culture and process can actually be an asset in innovation and cross-learning.