Marketing operations is a critical function for any successful B2B marketing team, but what exactly is it, and how does it drive business growth? Our video resource page, “How Does Marketing Operations Drive Business Growth?” explores the answers to these questions and more.

Featuring industry expert Darrell Alfonso, this video delves into the world of marketing operations and its role in driving revenue growth. You’ll learn about the different aspects of marketing operations, from automation and analytics to process optimization and team management.

Darrell shares his insights on why marketing operations is essential for today’s B2B teams and how it contributes to revenue generation. You’ll also discover how to build and manage a successful marketing operations team and the benefits of hiring marketing ops skills for your business.

Whether you’re a B2B marketer looking to enhance your marketing operations skills or a business owner seeking to scale your marketing efforts, this video resource page has something for everyone.