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Checklist: How to Select an Intent Data Provider

Checklist: How to Select an Intent Data Provider

Investing in an intent data solution is one of the best decisions you can make for your go-to-market strategy. However, there are a lot of solutions out there, and you need to make sure you’ve chosen one that will give you a return on that investment.

Key things to look for:

  • First, Second, and Third-party Data

    Having more data sources paints a much clearer picture of your audience and their true intent. It also prevents incorrect information from tainting the dataset.

  • Powerful Analytics Capabilities

    To get the greatest return on your investment, find a provider with the ability to analyze and weigh intent signals to find meaningful patterns.

  • Broad Range of Online Activity Data

    To get a better idea of intent, it is critical to monitor various online channels to identify prospects truly interested in your product or service.

  • Security and Privacy Compliance

    It is important for the solution to provide:

     Full transparency to customers as to what you plan to do with their data.
    A clear path to opt-out of communications and to control their data.
    Timely reporting for any security lapse so it can be remediated quickly.

  • Recent Data

    By tapping into fresh data, marketers can focus their attention on prospect behavior that reflects current market conditions and business needs.

  • Seamless Integrations

    An intent data tool should help all marketers do their jobs more efficiently through automated transfers of data with CRM, marketing automation, and data management platforms.