Checklist: How to Select an Intent Data Provider
Investing in an intent data solution is one of the best decisions you can make for your go-to-market strategy. However, there are a lot of solutions out there, and you need to make sure you’ve chosen one that will give you a return on that investment.
KEY THINGS TO LOOK FOR:
- First, Second, and Third-party Data
Having more data sources paints a much clearer picture of your audience and their true intent. It also prevents incorrect information from tainting the dataset.