Checklist: How to Select an Intent Data Provider
Investing in an intent data solution is one of the best decisions you can make for your go-to-market strategy. However, there are a lot of solutions out there, and you need to make sure you’ve chosen one that will give you a return on that investment.
Key things to look for:
First, Second, and Third-party Data
Having more data sources paints a much clearer picture of your audience and their true intent. It also prevents incorrect information from tainting the dataset.
Powerful Analytics Capabilities
To get the greatest return on your investment, find a provider with the ability to analyze and weigh intent signals to find meaningful patterns.
Broad Range of Online Activity Data
To get a better idea of intent, it is critical to monitor various online channels to identify prospects truly interested in your product or service.
Security and Privacy Compliance
It is important for the solution to provide:
- Full transparency to customers as to what you plan to do with their data.
- A clear path to opt-out of communications and to control their data.
- Timely reporting for any security lapse so it can be remediated quickly.
By tapping into fresh data, marketers can focus their attention on prospect behavior that reflects current market conditions and business needs.
An intent data tool should help all marketers do their jobs more efficiently through automated transfers of data with CRM, marketing automation, and data management platforms.