Building Optimal Audiences for Demand Generation with Lana Warner

Posted June 7, 2022

Building Optimal Audiences for Demand Generation with Lana Warner

Posted June 7, 2022

Episode Chapters

03:13-04:48: Definition of Intent Data
05:02-07:55: Breaking Down Buying Cycles
07:57-09:15: Red Flags for Data Strategies
09:20-10:19: Breaking Out of your Feedback Loop
10:45-15:40: Building Top of Funnel Audiences
16:07-18:58: Prospecting Customers
19:00-21:45: Staying Connected to Customers
21:58-26:45: How to Maintain Reliable Datasets
26:45-28:53: The Marketer’s Mentality
29:35-32:20: Overview of your marketing tactics
32:58-35:12: Conversion Rates
36:20-38:50: Professional and Personal Development