Causal IQ test

Anteriad believes in the power of its data but wanted to put it to the test and prove it. Anteriad ran a test with Causal IQ to compare its Neutronian-certified data against non-certified data from other providers. The test ran across video and display campaigns and compared the performance of Anteriad data to other data providers in three categories: financial services, travel, and B2B telco.

The Anteriad data was effective in driving engagement and significantly outperformed non-certified segments across click-through rate (CTR), video completion rates, and cost per acquisition. Across all three data categories, Anteriad performed better than non-certified data. Specifically, Anteriad data delivered a 50% better click-through rate for financial services, a 40% lower cost per acquisition for B2B telco and a 66% higher click-through rate for travel.

“In our test executed with Causal IQ, Anteriad’s Neutronian Certified data performed significantly better than non-certified data segments across several advertiser verticals,” said Lisa Abousaleh, Co-CEO and Founder at Neutronian. “This test shows that Anteriad’s high quality and privacy safe data can make a dramatic difference in campaign performance. We applaud Anteriad for delivering increased transparency and demonstrating the value of data quality to brands.”

The results

• 52% higher click-through rate
• 52.5% lower cost per acquisition

By industry:

• 50% better click-through rate for financial services
• 40% lower cost per acquisition for B2B telco
• 66% higher click-through rate for travel