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Anteriad data outperforms non-certified data with Causal IQ

Anteriad data outperforms non-certified data with Causal IQ

Posted April 3, 2023

Causal IQ test

Anteriad believes in the power of its data but wanted to put it to the test and prove it. Anteriad ran a test with Causal IQ to compare its Neutronian-certified data against non-certified data from other providers. The test ran across video and display campaigns and compared the performance of Anteriad data to other data providers in three categories: financial services, travel, and B2B telco.

The Anteriad data was effective in driving engagement and significantly outperformed non-certified segments across click-through rate (CTR), video completion rates, and cost per acquisition. Across all three data categories, Anteriad performed better than non-certified data. Specifically, Anteriad data delivered a 50% better click-through rate for financial services, a 40% lower cost per acquisition for B2B telco and a 66% higher click-through rate for travel.

“In our test executed with Causal IQ, Anteriad’s Neutronian Certified data performed significantly better than non-certified data segments across several advertiser verticals,” said Lisa Abousaleh, Co-CEO and Founder at Neutronian. “This test shows that Anteriad’s high quality and privacy safe data can make a dramatic difference in campaign performance. We applaud Anteriad for delivering increased transparency and demonstrating the value of data quality to brands.”

The results

  • 52% higher click-through rate
  • 52.5% lower cost per acquisition

By industry:

  • 50% better click-through rate for financial services
  • 40% lower cost per acquisition for B2B telco
  • 66% higher click-through rate for travel

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