Winning Against Today’s Slower, Tougher B2B Sales Cycles

In today's challenging B2B sales environment, successful teams adapt by identifying early wins, adding consistent value, and leveraging data to fine-tune their strategies. Small victories, like gaining additional stakeholder names or setting follow-up meetings, help build momentum. Additionally, using intent data and offering timely incentives can enhance the sales process, ensuring that when the deal is ready to close, your team is the preferred choice. Anteriad's CRO, Peter Larkin, shares more actionable advice on Martech Zone so you can tackle common sales challenges.