True Influence Marketing Cloud awarded 2021 Stratus Award from Business Intelligence Group
PRINCETON, NJ, Oct. 5, 2021 – The Business Intelligence Group today announced that it has awarded True Influence, powered by MeritB2B, the technology leader of data-driven sales and marketing solutions, a 2021 Stratus Award for Cloud Computing for the True Influence Marketing Cloud in their annual business award program. The organization sought to identify the companies, products, and people that are offering unique solutions that take advantage of cloud technologies.
“True Influence is at the forefront of helping to drive practical innovations in the cloud,” said Maria Jimenez, chief nominations officer of Business Intelligence Group. “The cloud is now part of the fabric of our personal and professional lives, and we are thrilled that our volunteer judges were able to help promote all of these innovative services, organizations, and executives.”
The True Influence Marketing Cloud™ is a digital marketing solution that brings B2B demand generation and programmatic advertising campaigns into one integrated, real-time management platform powered by industry-leading business contact data and purchase intent. It allows for cross-channel marketing to drive sales, providing higher engagement across all marketing channels as well as the ability to personalize buyer journeys, optimize tactics, and gain near real-time analytics and insights for integrated marketing campaigns.
An integrated, account-based digital marketing solution, the True Influence Marketing Cloud allows organizations to optimize their sales and marketing operations, whether it’s Account-Based Marketing (ABM), Net New, or a mix of approaches. The platform provides users with a clear view of the decision-makers tasked with researching a specific solution or service, and how they work as individuals or in buying groups to make the final purchase decision. It utilizes high-quality data to define and micro-target specific audiences based on topical interest, buying group coverage, using extensive demographic, firmographic, and technographic filters. Users can push these audiences into ABM campaigns as well as monitor and report their outcomes.
About True Influence
True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers’ content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry leading enterprise technology brands. For more information visit True Influence at www.trueinfluence.com.
About Business Intelligence Group
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry and business award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.