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AnteriadMar 15, 2024 9:15:00 AM< 1 min read

Programmatic advertising tricks for B2B marketers

B2B marketers are increasingly leveraging targeted CTV and display advertising as part of their digital marketing strategies. This Demand Gen Report article, by Anteriad's Karl Hjartarson, explores best practices for successful B2B online advertising campaigns, including data onboarding, campaign planning, and measurement.