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AnteriadOct 14, 2024 8:00:00 AM< 1 min read

Navigating The B2B Boardroom: CFO Insights For CMO Impact

Anteriad CFO Jim Ogle highlights the critical yet often overlooked involvement of CMOs in board meetings. CMOs can face challenges translating their marketing expertise into strategic insights for the boardroom. Through a blend of strategic alignment with CFOs, leveraging data to speak directly to KPIs, and understanding board member priorities, marketing leaders can secure their place as pivotal figures in shaping company direction. 
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