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Audience Identification + Activation
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
Demand Generation + Performance Marketing
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
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Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Anteriad Marketing Cloud
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
AnteriadOct 14, 2024 8:00:00 AM< 1 min read

Navigating The B2B Boardroom: CFO Insights For CMO Impact

Anteriad CFO Jim Ogle highlights the critical yet often overlooked involvement of CMOs in board meetings. CMOs can face challenges translating their marketing expertise into strategic insights for the boardroom. Through a blend of strategic alignment with CFOs, leveraging data to speak directly to KPIs, and understanding board member priorities, marketing leaders can secure their place as pivotal figures in shaping company direction. 
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