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AnteriadApr 11, 2024 9:00:00 AM< 1 min read

Moneyball in B2B marketing: Redefining KPIs

As the cookie-based advertising landscape shifts, B2B marketers must evolve their strategies to reach customers effectively with limited budgets. This Forbes article by Rob Sanchez explores how data-driven approaches and advanced analytics can help B2B marketers optimize their campaigns and messaging, even in uncertain economic times. Are you ready to refocus your data efforts and build out better KPIs? 
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