Skip to content
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
AnteriadApr 11, 2024 9:00:00 AM< 1 min read

Moneyball in B2B marketing: Redefining KPIs

As the cookie-based advertising landscape shifts, B2B marketers must evolve their strategies to reach customers effectively with limited budgets. This Forbes article by Rob Sanchez explores how data-driven approaches and advanced analytics can help B2B marketers optimize their campaigns and messaging, even in uncertain economic times. Are you ready to refocus your data efforts and build out better KPIs?