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AnteriadOct 14, 2021 12:00:50 AM2 min read

MeritB2B Partners with Audiencerate to Expand EU Footprint

B2B Marketers Can Access and Activate MeritB2B Audience Solutions Across EU Channels

(RYE BROOK, NY, October 14, 2021) MeritB2B, the leading provider of B2B data and performance marketing solutions, today announced an expanded partnership with Audiencerate, an identity hub based in Europe. The partnership enables MeritB2B customers that use the company’s 180byTwo audience solutions to execute programmatic advertising campaigns against EU-based B2B audiences in a way that is streamlined with their current US operations. Audiencerate enables EU-based B2B audiences to be pushed through major programmatic exchanges including DV360 and AdForm, expanding the reach of MeritB2B’s programmatic offering across the EU.

This high-quality offering gives current US MeritB2Bcustomers the ability to expand their use of 180byTwo audience solutions to new territory while maintaining continuity across their media buying approach, measurement and reporting. MeritB2B enables US clients to leverage existing performance metrics, which can be extrapolated to new EU audiences.

“Our new partnership with MeritB2B is an exciting development, not just for us, but also for the many US-based enterprise B2B marketers expanding into new territories. We are thrilled to support MeritB2B and their clients as they grow their EU-based programmatic presence at such a critical time in ad-tech,” said Filippo Gramigna, CEO at Audiencerate.

“We’re excited to strategically expand our offering via our new Audiencerate partnership. As Account Based and B2B marketers grow their use of digital advertising channels, we knew we could best serve our customers by broadening our audience solutions to include the EU,” said Eric Shaffer, Chief Product Officer at MeritB2B.

Advertisers will be able to reach global 180byTwo audiences through the Google DV360 third-party data open marketplace. At the same time, MeritB2B clients will be able to access custom audiences and private deals directly through their Google DSP seat, which will be ready for targeting in just a matter of hours.

180byTwo, a data driven audience solutions company, was acquired by MeritB2B in November 2020. 

About MeritB2B

MeritB2B, based in Rye Brook, NY, with 6 other offices across the US and UK, is the leading provider of B2B data, database products, analytics, digital and performance marketing solutions. The Company leverages its leading database technology platform and specialized analytics to enable growth for B2B marketers. More information on MeritB2B can be found at

About Audiencerate 

Audiencerate is enabling compliant data-driven advertising via its proprietary technology. Bridging the gap between data providers, agencies and brands, Audiencerate allows marketers to run better performing digital campaigns with trusted and reliable targeting data. The agile, tech-focused team is able to react quickly to market changes and take advantage of trends, ensuring its product offering is always relevant, and giving marketers access to a wider range of tools for data modelling and activation. Headquartered in London, and with a team based in the US, UK, France, Italy, Spain, Audiencerate helps companies across the globe to realize their marketing data objectives.