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AnteriadDec 21, 2023 9:45:34 AM< 1 min read

How to use AI for B2B buying group targeting

Anteriad’s VP of Integrated Marketing, Nikki Candito, explains the potential of AI for B2B strategic targeting in 2024. These technologies can enable marketers to track and identify the behavior of buying groups more efficiently. By sorting and tracking data signals, AI can assign roles and identities to buyers, while generative AI can create customized content for each position. Read the full article to learn more.