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Audience Identification + Activation
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
Demand Generation + Performance Marketing
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
Analytics + Intelligence
Gain insights to help you make data-driven decisions and stay ahead of emerging trends in the marketing landscape through business intelligence and analytics services.
Anteriad Marketing Cloud
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
AnteriadDec 21, 2023 9:45:34 AM< 1 min read

How to use AI for B2B buying group targeting

Anteriad’s VP of Integrated Marketing, Nikki Candito, explains the potential of AI for B2B strategic targeting in 2024. These technologies can enable marketers to track and identify the behavior of buying groups more efficiently. By sorting and tracking data signals, AI can assign roles and identities to buyers, while generative AI can create customized content for each position. Read the full article to learn more.
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