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AnteriadDec 13, 2023 9:28:55 AM< 1 min read

How to Speed Up Lead Funnel Velocity

Carissa McCall, provides actionable insights for B2B marketers to get faster lead conversion with intent data. She shares how aligning content with intent signals, implementing buying group scoring, using intent data to route leads effectively, and choosing the right data partner can help boost lead velocity. ANA members can access the full article here.