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AnteriadAug 31, 2023 5:11:56 AM< 1 min read

How To Make B2B Brand Marketing Work In An ROI-Driven Culture

To make your B2B brand marketing truly effective, it's important to integrate your brand strategies throughout your organization, tailor tactics to specific performance goals, establish reliable measurement approaches, and encourage collaboration across teams. In this Forbes article, our Senior Vice President of Marketing Dee Blohm shares valuable insights into how these strategies can help your brand marketing not only grab attention but also deliver measurable results. Read the full article here.