How To Create A Successful 'Inside-Out' Or 'Outside-In' AI Strategy

Implementing AI can be a great way to increase a company's efficiency, insights and competitive advantage, but only with a clear vision and the supporting components in place. Anteriad CEO Rob Sanchez reflects on his learnings from B2B marketing AI implementations and shares strategic insights on successfully navigating the complexities of choosing between "inside-out" strategies (starting with specific business needs) versus "outside-in" approaches (surveying available AI tools first), emphasizing that success requires quality data, scalable technology, and precise vision statements focused on analytics, automation, or content generation.