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AnteriadNov 5, 2024 10:51:38 AM< 1 min read

How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

Many US B2B marketers often assume that marketing is more difficult in Europe because of GDPR. But this is far from the truth! Anteriad's Chief Data and Privacy Officer Karie Burt highlights how European marketers are finding success by incorporating high-quality regulated data and a focus on authenticity to build trust and engagement.