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AnteriadNov 29, 2023 9:19:28 AM< 1 min read

Fundamentals of becoming a B2B data hero

Becoming a data hero in B2B marketing allows you to prove your marketing worth, but requires a commitment to adding new data and processes. Anteriad's Carissa McCall guides you through the fundamentals of data layering, enabling you to take significant steps toward becoming a marketing data hero. Read the full MarTech Cube article here.