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AnteriadNov 14, 2023 11:22:19 AM< 1 min read

Four approaches to staying competitive amid B2B consumerization

Rob Sanchez was recently featured on Forbes discussing strategies to tackle the consumerization of B2B buyers, highlighting the shift in purchasing behaviors influenced by consumer-like expectations. He emphasizes four key approaches: understanding the buyer journey by leveraging data analytics, implementing personalized experiences, embracing digital transformation, and fostering a customer-centric culture within B2B organizations. Read more about the importance of aligning B2B strategies with consumer-like expectations to stay competitive in the evolving marketplace.