Skip to content
icon-magnet-people
Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
icon-bdr-sdr
Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
icon-graph-search
Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
icon-brain-lightning
Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Streamline demand generation and programmatic advertising with our award-winning integrated platform.
amc-screenshots
AnteriadNov 14, 2023 11:22:19 AM< 1 min read

Four approaches to staying competitive amid B2B consumerization

Rob Sanchez was recently featured on Forbes discussing strategies to tackle the consumerization of B2B buyers, highlighting the shift in purchasing behaviors influenced by consumer-like expectations. He emphasizes four key approaches: understanding the buyer journey by leveraging data analytics, implementing personalized experiences, embracing digital transformation, and fostering a customer-centric culture within B2B organizations. Read more about the importance of aligning B2B strategies with consumer-like expectations to stay competitive in the evolving marketplace.