Carissa McCall of Anteriad on proving your B2B marketing worth through data

Anteriad's Director of Marketing Operations, Carissa McCall, offers valuable advice on how to enhance data utilization and showcase the effectiveness of your B2B marketing efforts. The research conducted by Anteriad reveals that a particular group of B2B marketers who have embraced a data-driven approach are achieving superior outcomes and receiving bigger budgets. This ANA article draws upon this research to outline crucial steps that can be taken to incorporate into a data strategy and improve marketing results, thereby demonstrating the team's value. Get the insight here.