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AnteriadNov 16, 2023 9:40:51 AM< 1 min read

Greater ad precision and improved results with B2B buying groups

This Demand Gen Report article by Anteriad's Naomi Sherry explores how understanding buying groups is crucial for B2B marketers to enhance data-driven advertising strategies, emphasizing the importance of targeted messaging across multiple decision-makers within an organization. Read how marketers can optimize their advertising efforts and improve engagement across the B2B purchasing process.