Skip to content
icon-magnet-people
Optimize reach across channels with our self-service solutions, featuring high-fidelity B2B data and custom audiences.
icon-bdr-sdr
Boost sales with expert BDRs and SDRs focused on prospecting to closing with key decision-makers.
icon-graph-search
Enhance engagement with buyers using our managed services, which leverage global B2B data and proprietary technology.
icon-brain-lightning
Access insights for data-driven decisions and trend analysis in marketing with our analytics services.
Streamline demand generation and programmatic advertising with our award-winning integrated platform.
amc-screenshots
AnteriadSep 18, 2023 8:54:56 AM< 1 min read

How B2B marketers can shift to buying groups in just three months

B2B marketing is shifting from targeting individual decision-makers to targeting buying groups comprised of multiple roles and responsibilities. To successfully reach these groups, marketers must comprehend group dynamics, create customized content for each role, facilitate group alignment, coordinate cross-channel campaigns, integrate martech stacks, and track success metrics. Nikki Candito shares her experience shifting to this approach and provides guidance for other B2B marketers to begin implementing this modern B2B marketing strategy. Read the article to get full insights.