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AnteriadNov 8, 2024 2:37:41 AM< 1 min read

B2B Marketers Add AI to Intent Targeting

As B2B buyer journeys increasingly shift online, intent data and AI have become essential tools for marketers to understand customer behavior, deliver timely and relevant messaging, and navigate the complexity of billions of intent signals. Chief Product Officer Ken Lordy explains how B2B marketers can use AI to process vast amounts of data, uncover insights from unstructured sources, and refine their strategies to understand buyer journeys better. 
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