Independent Research Firm Highlights Market for B2B Revenue Marketing Platforms
Rye Brook, NY (June 27, 2023) - Global B2B marketing solution provider Anteriad today announced that the company has been recognized in a new Forrester Research report titled “The B2B Revenue Marketing Landscape, Q2 2023.” Forrester defines B2B Revenue Marketing Platforms as, “A comprehensive solution that enables marketing teams to execute their lifecycle revenue marketing (LRM) efforts by providing a holistic view of prospects, buying groups, and customers, as well as their interactions and impact on the business.”
The report provides an overview of 29 vendors, and notes that B2B marketers would work with “B2B revenue marketing platforms to identify and prioritize opportunities, access omnichannel functionalities that deliver true real-time buyer enablement, and measure marketing influence through full-lifecycle performance assessment.” The report highlights the current market movement towards targeting buying groups and incorporating data and insights into the B2B marketing strategy.
In the report, Anteriad is cited as supporting the extended use cases of a 360-degree view of the customer, opportunity insights and customer insights. Anteriad is listed as offering a domain-specific solution with an industry focus of Financial Services, High Tech and Professional services. The recent acquisition of BNZSA further expands the company’s full-funnel capabilities to a global audience as well as the localized depth of service that the company can deliver to its customers.
“We believe Forrester recognizes the business value of a B2B Revenue Marketing Platform like Anteriad’s across three use cases; identify and prioritize opportunities, access omnichannel functionalities that deliver true real-time buyer enablement, and measure marketing influence through full-lifecycle performance assessment. Our experience with our customers, especially in today’s tough market conditions, shows that these three capabilities are indeed critical for B2B marketers. Our data, technology and depth of expertise provide these core elements to support our clients and help them get in front of their next customer,” said Ken Lordy, Chief Product Officer at Anteriad.
About Anteriad | anteriad.com
Anteriad puts B2B marketers in front of their next customer and ahead of their competition. Companies such as IBM, Microsoft, Forbes, SHRM, and Lenovo have benefited from our high-fidelity B2B buyer data, full and self-service multichannel execution, tele-based conversion services, analytics, and expert advisory to generate impactful ROI multiples. Our award-winning Anteriad Marketing Cloud platform tracks more than 500 billion buyer-related signals each month. BNZSA, our international division, delivers GDPR-compliant data and qualified prospects directly to sales teams with BDRs that offer local expertise in 26 languages. Start creating your future today – get to know us at https://anteriad.com/.
CONTACT
Deirdre Blohm
Anteriad
Senior Vice President, Marketing
1.914.368.1066
dblohm@Anteriad.com
