Independent Research Highlights the Growing Use of Intent Data for B2B Marketing
Rye Brook, NY (February 8, 2023) - Anteriad today announced that the company is acknowledged as a notable provider in a new Forrester Research report entitled The B2B Intent Data Providers Landscape, Q1 2023. Forrester noted that Anteriad’s industry focus areas are high-tech, financial services, and professional services, with, first-, second- and third-party intent data. Anteriad is noted for its capabilities in analytics and forecasting as well as product prioritization.
“Forrester’s report emphasizes the growing use of intent data and its ability to solve a variety of business needs, including many that may be new to even long-term intent data buyers. Anteriad’s intent data offering is part of a proprietary, cloud-based solution that is designed to give B2B marketers the data, activation, and analytics to quickly get out in front,” said Guy Jones, Vice President, Product Management at Anteriad. “We’re seeing that more and more customers are using intent data as a critical element in their data-driven approach to strategy and to drive faster pipeline creation in a year when many marketing leaders are under even more pressure to show results.”
The report states that “B2B intent data providers deliver measurable business value by providing critical behavioral signals that help organizations target, prioritize, and customize outreach toward opportunities and their related buying groups throughout all stages of the buying cycle.” Forrester also notes that intent data providers help B2B marketers identify opportunities sooner, drive more personalized outreach, and identify new stakeholders in a buying group.
Anteriad delivers contact-level intent data using a proprietary methodology that does not rely on third-party cookies. Anteriad leverages the scale and depth of B2C data to see and identify relevant insights for B2B profiles that combine with the company’s leading firmographics, technographics and topical interest data. The company applies machine learning to billions of daily data signals using multivariate data sets with cutting-edge data science. Anteriad’s approach creates timely, accurate intent data for use in client analytics, activation, and measurement
To view a copy of Forrester’s B2B Intent Data Providers Landscape, please visit: https://www.forrester.com/report/the-b2b-intent-data-providers-landscape-q1-2023/RES178802 (report available to Forrester subscribers and for purchase).
About Anteriad | anteriad.com
For over 20 years, Anteriad has put B2B marketers in front of their next customer and ahead of their competition. With more than 500 billion buyer-related signals tracked every month on our award-winning Anteriad Marketing Cloud platform, customers like IBM, Microsoft, Forbes, SHRM, and Lenovo benefit from our high-fidelity B2B buyer data, full and self-service multichannel execution, analytics, and expert advisory to generate impactful ROI multiples. Start creating your future today – get to know us at https://anteriad.com/.
CONTACT
Deirdre Blohm
Anteriad
Senior Vice President, Marketing
1.914.368.1066
dblohm@Anteriad.com
