Top Research Firm Highlights the Value of Intent Data For B2B Marketing and Sales
Rye Brook, NY (October 10, 2024) - Anteriad today announced that the company has been included as a Notable Provider in the Forrester report, The Intent Data Providers For B2B Landscape, Q3 2024. Anteriad, a full-funnel B2B marketing provider, has been recognized in multiple evaluative reports from Forrester of late. Notably, Anteriad was named a Strong Performer in two key reports: The Forrester Wave™: B2B Intent Data Providers, Q2 2023, and The Forrester Wave™: Marketing and Sales Data Providers for B2B, Q1 2024.
In the current IDP Landscape report, Forrester notes that companies can “use B2B intent data providers to focus resources on the opportunities most likely to close, better align outreach and messaging across marketing and sales, and predict or identify potential buying group members who are not yet engaged.” The report shares a wide variety of business scenarios that benefit from first, second and third party intent data.
Forrester uncovers an evolving landscape where buyers are focusing on quality insights over quantity to reach the audiences most likely to close. Anteriad provides high quality intent data as well as AI-based analytics, strategy and activation services for companies across a variety of critical business use cases including analysis and insights, audience identification, key stakeholder and buying group enrichment, targeting and personalization, and activation to engage your ideal audience at the right moment with a message that resonates.
In particular, Anteriad provides:
- Accuracy and Precision: Anteriad delivers the right contacts and companies derived from 2,500 sources and 180 million global contacts with an impressive 90% accuracy rate. Marketers can identify and engage ideal buyers with pinpoint accuracy, backed by detailed contact information, social validations, and insights into past and future planned purchases.
- Real-time Multichannel Activation: Anteriad offers enhanced targeting, dynamic audiences and fully integrated campaigns with real-time optimization to create high-performance activations.
- AI-Backed Analytics: Customer and campaign analytics including AI-based fit models, forecasting and optimization.
Customers like OpenText have seen significant performance improvements with Anteriad’s intent solutions. By using intent data to identify which accounts were actively searching for enterprise software solutions and helping the team prioritize these accounts, OpenText achieved a 30% increase in MQL to SQL conversion and a 6x increase in ROI compared to their previous programs, quickly surpassing their goals.
“This has been a game-changing partnership that increased the impact of the marketing team on the company’s success,” said Joe Martiniello, VP, Demand and Marketing Operations, OpenText.
“We are honored to receive further recognition for our intent data from such a respected research firm. At Anteriad, we are dedicated to empowering B2B companies with actionable insights and data they can trust as a foundation for full-funnel marketing. As a strategic partner, we deliver privacy-compliant, high-quality intent data and activation through our Marketing Cloud, helping marketers drive more effective campaigns and achieve better outcomes,” said Ken Lordy, Chief Product Officer at Anteriad.
About Anteriad
Anteriad puts B2B marketers directly in front of their next customer and ahead of their competition. We are trusted by companies such as IBM, Microsoft, Forbes, SHRM, ezCater, and Lenovo to produce significant ROI multiples for their marketing. Anteriad delivers high-fidelity, privacy-compliant B2B buyer data, advanced analytics, comprehensive multichannel execution (full- and self-service), BDR and SDR-as-a-service in 26 languages, and expert advisory. The award-winning Anteriad Marketing Cloud platform monitors over 500 billion buyer-related signals each month to provide highly rated intent data and power demand and performance programs across channels. Start creating your future today – discover how at https://anteriad.com/.
Contact:
Dee Blohm
Senior Vice President, Marketing
1.914.368.1066
