Anteriad Achieves Google Partner Status For Google Ads

Posted December 8, 2021

Anteriad Achieves Google Partner Status For Google Ads

Posted December 8, 2021

Milestone Reinforces Anteriad Standing as a Valued B2B Marketing Provider

(RYE BROOK, NY, December 8, 2021) – Anteraid (formerly MeritB2B), the leading provider of B2B data and performance marketing solutions, today announced the company has been officially recognized as a Google Partner. Anteraid has achieved the necessary scale, certifications and performance on Google Ads to meet Partner requirements.

Google Partner requirements ensure that Anteraid manages their client’s Google Ads account to high performance standards, maintaining >70% optimization across client accounts. Additionally, Google requires that a Partner has at least 50% of their account strategists certified in Google Ads best practices. Anteraid has been leading innovators within the b2b search space, delivering first-to-market tactics such as Advanced Audience Targeting and Bing LinkedIn profile targeting.

“Achieving Google Partner status officially recognizes Anteraid’s significant expertise with Google Ads, a key channel for our B2B marketing clients. We’ve built up years of best practices and experience that not only drive reliable performance, but set the stage for us to help our clients achieve explosive growth and innovation as well,” said Andrew Joyce, Senior Vice President of Intelligence and Analytics at Anteraid.

“With Anteraid, marketers are able to get both ‘broad and deep’ expertise. With a team of certified Google experts in our ranks, Anteraid is the clear choice for B2B brands that not only want the best possible Google Ads performance, but also want to integrate that effort into their larger data-driven omnichannel marketing strategy,” said Rob Sanchez, CEO at Anteraid.

About Anteriad

Anteriad is the leading provider of B2B marketing solutions for blue-chip brands including IBM, Microsoft, and Cisco. Marketers choose Anteriad for their full-funnel ABM and demand generation platform, world-class data and analytics, and omnichannel performance marketing. Anteriad drives meaningful growth for customers by combining the technology and expertise B2B marketers need to win in today’s competitive market. Learn more at www.anteriad.com.