Gartner's latest findings reveal that marketing budgets have dropped to 7.7% of total revenue, heightening the pressure on CMOs to justify expenditures. The article emphasizes the importance of CMOs collaborating closely with CFOs to bridge communication gaps and effectively convey marketing's value to the board. By understanding the board's priorities and leveraging the CFO's insights, CMOs can present measurable results and align marketing strategies with the company's overarching goals. Get more advice in this MediaPost article.
