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Leadership Thoughts

Insights and Actions Create a Memorable Experience

While some of our UK and European customers take their annual summer vacation in August, we enticed many of them to attend our Cricket at Lord’s event in London on August 2 – our second year in a row after a very successful first go last year. Why? Because it’s a fantastic time that offers new insights, and because we’ve forged strong partnerships with our clients. They know that our events will bring them real value.

Having our own marketing to do helps all of us remember exactly what our customers are facing. Anteriad’s focus is on data, but we know that data is only part of the equation. Using data and insights to deeply understand our audience and then creating something meaningful and memorable for them is the real work of marketers, much like our UK event.

Speaking of our team, I’m incredibly proud that we’ve been named to the Inc. 5000 for the second year in a row, placing in the top 30% of the rankings. This comes on the heels of our recent Sammy Award for Product of the Year. Not only am I thankful to have such a fantastic team that has earned these accolades, I’m thankful to have customers that push us every day to innovate and grow.

If you’re looking for ways to grow, I recommend our eMarketer conversation, “B2B Marketing Trends Q&A: Transforming Strategies for the Future.” Our CMO Lynn Tornabene and Winterberry Group Senior Managing Partner Bruce Biegel recently joined eMarketer for the Understanding the New Buyer Journey Tech-Talk Webinar to break down the findings, explain how to stay ahead of the changes and grow your B2B business in a difficult market. Lynn and Bruce explain why identifying the right audience is a top challenge, and how marketers must use insights to tailor marketing to meet audiences where they are, rather than try to change buyer behavior. Having a clear understanding of your audience and tailoring marketing for that audience isn’t easy, but it is a strategy that will put you out in front.

We’re excited to take these insights into the future with our annual Technology Marketing Exchange at the Ritz-Carlton in Half Moon Bay, CA September 20th – 21st, 2023. Driving net new growth is more important than ever for businesses and we will break down the best practices, innovations and approaches that work delivered by Forrester, Winterberry Group, SauceLabs and more. Great ideas for 2024 planning. I hope you can join us.