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Programmatic Display
3 Considerations for a Stronger Programmatic Advertising Strategy
B2B marketers increasingly rely on programmatic advertising strategies to drive positive business outcomes. Programmatic ad spend has increased exponentially, accounting for over 90%of all digital display ads in 2022. If your brand is running programmatic advertising (or considering running these ads), here are a few key considerations to keep in mind.
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4 Tips to Get Started With Programmatic Advertising
Programmatic advertising fits right into your integrated digital campaign, along with other programs like email campaigns and content syndication, to support your overall demand generation strategy. Whether you’re just getting started or looking to get more from your current strategy, this crash course will quickly give you the foundation you need to be successful.
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How to Choose a DSP Solution for B2B Programmatic Advertising
Programmatic advertising refers to automated buying, selling and management of digital ad space, and to do that, B2B marketers must choose a DSP solution. Advertisers purchase ad space (programmatic direct) […]
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Programmatic Partnership: A Clear Snapshot of Buyer-Seller Transparency
How would you best describe the modern-day buyer-seller relationship within the B2B world? In recent years, the traditional buyer-seller relationship has evolved to bring out a strategic programmatic partnership. The […]
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