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ANA Webinar: Harnessing AI & Machine Learning in Customer Data Platforms for Dynamic Campaign Activation

ANA_Anteriad 7.18.24 Event

Anteriad’s Stephen Easter presents with Frances Davis, of Excelligence Learning Corporation, in an ANA hosted webinar, ‘Harnessing AI & Machine Learning in Customer Data Platforms for Dynamic Campaign Activation’. 

In today's data-driven marketing landscape, the ability to seamlessly integrate customer data is paramount for success. Customer data platforms (CDPs) have emerged as powerful tools for marketers to centralize and leverage their data effectively. However, the true potential of CDPs lies in their integration capabilities, especially when augmented with Artificial Intelligence (AI) and Machine Learning (ML) algorithms. 

Join Stephen and Frances on July 18th for this insightful webinar as they explore CDP data integration empowered by AI and ML technologies. Through real-world examples, they'll explore how AI and ML enhance the functionality of CDPs, enabling marketers to extract actionable insights, personalize campaigns, and optimize customer experiences. 

Key topics include: 

  • Understanding the role of CDPs in modern marketing ecosystems. 
  • The significance of seamless data integration for holistic customer insights.
  • Leveraging AI and ML algorithms to unlock hidden patterns and trends within your data.
  • Personalization at scale: tailoring marketing strategies with predictive analytics.
  • Optimizing campaign performance and ROI through data-driven decision-making. 

Speakers: 
Frances Davis, VP, Integrated AI Marketing & Analytics | Excelligence Learning Corporation Stephen Easter, Director, Analytics Services | Anteriad 

ANA members can register here.  Not an ANA member?  Contact us or inquire with your Anteriad sales rep for a complimentary pass!