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2023 ANA Masters of B2B Marketing Conference


2023 ANA Masters of B2B Marketing Conference

Monday, June 5 - Wednesday, June 7

Anteriad is excited to partner and participate in the upcoming 2023 ANA Masters of B2B Marketing Conference. This event allows B2B marketers to come together for three days of peer connection and networking while gaining rich insights, best practices and the latest trends from leaders in marketing and advertising.

Anteriad CEO, Rob Sanchez, will be featured in panel session, Building Next-Gen B2B Marketing, for a discussion on how changes in buyer behavior, digital media consumption and ‘work from anywhere’ has transformed B2B marketing. Winterberry Group Senior Managing Partner, Bruce Biegel, will share insights from the June B2B Marketing Outlook report. Key conversation points:

  • The macro trends impacting B2B marketers today and how they’re expected to evolve
  • Further adoption of ABM, content management, programmatic media and marketing automation and the implications for marketing organization
  • How marketing spend expects to shift among channels

More insights from Anteriad come from Eric Newell, VP Client Strategy as he is joined by Nghia Karoll, Senior Director Demand Generation at ServiceNow, in a case study presentation on developing a high-impact demand strategy to identify and activate personas and buying centers. They will share how ServiceNow teamed up with Anteriad to develop a comprehensive go to market strategy for fueling revenue and growth across multiple solution areas as well as insights into execution, measurement, and optimization that generated an impressive $81M in pipeline.

Register for this event and join Anteriad in Orlando this June!