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Data
Data Privacy Tips: 3 Core Principles for a Changing Data Landscape
As the data privacy landscape evolves, legislators are shifting their focus to B2B marketers. While recent attention has been on consumer data and online social platforms, it’s important for B2B marketers to be prepared for increased scrutiny. This blog will go over three core principles for B2B marketers to get in front and stay ahead of data privacy.
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Data Hygiene Best Practices to Beat Common Data Challenges
Data is the foundation of your marketing strategy, and you should be aware of the opportunities and challenges tied to data quality. Having data that is accurate, high-quality, and easy to use is a must for driving growth.
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How to use intent data: Follow in the Data Heroes’ footsteps
In our recent research, we discovered a small group of marketers who report that they can prove they use the right data to build and convert audiences through their pipeline—we dubbed these marketers the Data Heroes. Read on to learn how Data Heroes use intent data.
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How to Find B2B Buying Groups with Intent Data
Are you using buying groups? If you aren’t yet reaping the benefits of this effective strategy, now is the time to start progressing your audience identification and activation approach. Identifying B2B buying groups lets you better target, reach, and track the engagement of the people (yes, people not just one person) who matter at your target companies. There are many ways to identify the buying groups in your audience. Using intent data can help you simplify the process and give you deeper insight along the way.
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