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Leadership Thoughts

Anteriad Named a Strong Performer for Intent Data Capabilities

I am pleased to note that we’ve been named a Strong Performer in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. We earned a 5, the highest possible score, in seven criteria, including Innovation, Data Security and Compliance, Accuracy and Noise Filtering, and Data Delivery. Forrester reports that Anteriad’s current offering “is strengthened by a diverse set of intent signal types captured, advanced noise filtering, strong options for data delivery, and outstanding achievement of data security and privacy certifications.”

We are one of 14 intent data providers that were evaluated for their current offering, strategy and market presence criteria to help marketers to identify the companies most aligned with their needs. We focus heavily on data to ensure that it is of the highest quality to help our customers get in front of their next customer faster, and we’re always working to bring innovations that help our customers achieve revenue. We are thrilled to be included and to have achieved a Strong Performer position.

In the spirit of providing superior data and innovation to our customers, we have also recently published the findings of a new survey with Ascend2. We found that the complexities of today’s B2B marketing landscape paired with tighter budgets and “prove it or lose it” marketing requirements have many marketers feeling stressed. The study notes that 41% of B2B marketers are overwhelmed by pressure to prove their results. Anteriad is here to help those marketers with better data and the transparent insights and innovations that can help marketers prove their value to executives and grow in uncertain times. What’s more, the study found that companies that lean into data (particularly intent data) experience more success, creating a virtuous cycle where insights build on each other to help data-focused marketers get out in front.

Any recognition of our offering makes me incredibly proud of our team at Anteriad, but it also makes me excited for the good we can do for our customers. Knowing that our focus on data makes a real difference on performance validates our vision and our growth. With each step, we can help more marketers go further. For example, our BNSZA acquisition happened after our Forrester evaluation, and has dramatically increased our global capabilities including local language marketing. We continue to broaden and deepen our offering so that our customers stay ahead of whatever’s next.