Tactic 1: Start with strategic ABM alignment
This account-based marketing tactic focuses on strategic ABM alignment. ABM alignment involves ensuring that all internal stakeholders are on board with various aspects of the account-based marketing strategy. This alignment is crucial for creating a consistent experience for clients and maximizing the efficiency and cost-effectiveness of your strategy.
For example, when the marketing and sales teams collaborate effectively, the overall team gets more done. The trick is to make it easy to work hand-in-hand with strategic ABM alignment.
Before you launch or relaunch an ABM program. Give yourself the time and data to do it right. Complete these steps to align your team and set expectations for campaign performance:
- Ensure direct involvement of marketing and sales stakeholders.
- Develop a joint strategy for targeting each account based on their stage in the funnel.
- Allocate appropriate ABM funds, time budget, and other necessary resources.
- Establish ABM objectives and Key Performance Indicators (KPIs) for measurement.