AI is ruled by the same logic. AI only knows as much as what it was trained on, and how it is trained matters, too. Consider an AI algorithm trained on old and incomplete data compared to one that is trained on a huge global data set that’s high-quality and up-to-date. The outputs will be completely different. Simply having the AI isn’t enough. A competitive strategy requires the best data to get the most out of the AI.
That’s why I’m thrilled to announce that our data-driven AI suite has delivered strong growth for our customers across a number of core marketing functions including:
Probabilistic Firmographics: Unlocks formerly unknown and unclassified leads to expand their addressable market with confidence.
Segment Intelligence: Goes beyond standard SIC codes with AI-driven segmentation to provide more detail and nuance, allowing for precise targeting.
Account Expansion: Identifies high potential net-new accounts through competitive and market landscape analysis.
Automated Data Normalization: Cleans and standardizes account data across geographies and languages to drive better accuracy and campaign performance.
I also discuss the importance of a strong data foundation for your AI strategy in my recently published article in Forbes. We deliver AI-powered solutions for B2B companies and we always start with our scaled, quality data foundation. Every company benefits from understanding where they can improve their data and work with the right data partners to create a data set that is AI-ready. Even as AI transforms much of B2B marketing, the value of data is undeniable. We’re here to help you elevate data, accelerate engagement, and celebrate impact.
No matter where you are on the AI adoption curve, there are always opportunities for data to improve your marketing, especially disciplines like demand generation and ABM, which requires insightful segmentation, predictive analytics and personalized content. You can get inspired to drive your business forward with Anteriad by checking out case studies like the one with our client Gigamon and resources like our demand gen checklist.
In addition to our online resources, we’re constantly on the move—meeting with marketers, sparking conversations, and staying ahead of what’s next. Here’s where you can catch up with us in person:
April 15–17 | POSSIBLE Miami
This bold gathering brings together the entire marketing ecosystem—from global brands and agencies to tech innovators and thought leaders. I’ll be there next week alongside our team, diving into the future of data, AI, and marketing performance.
May 14 | ANA Social Mixer – Northern California
We’re proud sponsors of this can't-miss evening of conversation and connection with fellow ANA members. Space is filling fast—if you're planning to attend, grab your ticket now before we hit capacity.
May 21–22 | B2B Leaders Forum APAC – Sydney
Our APAC team will be at Booth #11 at this powerhouse event for B2B marketing decision-makers. If you're attending, stop by to meet the team and see how we're helping brands drive results across the region.
We hope to see you at one of these events—and if not, we’re always just a click away.