How Indeed Italy Increased Lead Execution by 25% with BDR-as-a-Service

As a Project Manager at Anteriad, few partnerships have been as rewarding as our four-year relationship with Indeed.

When Indeed first approached us, they had a classic scaling challenge that we see across many enterprise clients. As the world's #1 recruitment and matching platform¹—connecting 610 million job seekers across 60+ countries—they recognized the massive opportunity in Italy's complex recruitment market. 

The problem? Their local sales representatives needed dedicated BDR support to consistently book meetings with target accounts. Italy represented significant revenue potential, but without the right prospecting support, that potential would remain untapped. 

This is exactly the type of challenge that Anteriad's BDR-as-a-Service was designed to solve. 

Localized Expertise Meets Proven Methodology 

Working closely with Indeed's Italian team, we deployed a comprehensive BDR-as-a-Service program built around three core pillars: 

• Native Language Execution: Our Italian-speaking BDRs didn't just translate scripts—they understood the cultural nuances of Italian business communication, relationship-building approaches, and market-specific pain points that resonate with HR and talent acquisition professionals. 

• Warm Handover Methodology: Rather than passing cold leads, our Warm Handover™ approach ensured that every meeting we booked came with complete context, prospect research, and clear next steps. This meant Indeed's sales team could focus on advancing opportunities instead of qualifying basic fit. 

• Targeted ICP Engagement: Using Anteriad's industry-leading B2B data—certified as a top provider by Neutronian—we identified and engaged prospects within Indeed's existing book of accounts who matched their precise Ideal Customer Profile. 

The Partnership Approach: Integration, Not Just Execution 

What set this engagement apart was how seamlessly we integrated with Indeed's existing sales operations. Our BDRs became an extension of their team, participating in regular strategy sessions, adapting messaging based on market feedback, and continuously optimizing our approach based on sales team input. 

Key Integration Elements: 

• Weekly pipeline reviews with Indeed's Italian sales leadership 

• Shared CRM visibility for complete transparency 

• Collaborative messaging development based on prospect feedback 

• Regular strategy adjustments based on market response 

Results That Speak for Themselves 

Four years and multiple program renewals later, the numbers tell a compelling story: 

• Exceeded Monthly Meeting Goals Consistently: We didn't just hit Indeed's target of 5+ qualified meetings per month—we surpassed it, month after month, quarter after quarter. 

• 25% Increase in Lead Execution Rate: Our systematic approach to prospect identification, engagement, and qualification drove measurable improvements in Indeed's ability to move prospects quickly through its sales funnel. 

• Successful Geographic Expansion: Italy's success became Indeed's template. We've since expanded our BDR-as-a-Service partnership across multiple EMEA markets, with consistent program renewals demonstrating ongoing value. 

• Long-Term Partnership Growth: Four years of continuous collaboration speak to results, but more importantly, they demonstrate the strategic value of our partnership approach versus a transactional vendor relationship. 

Client Perspective: Mission-Critical Partnership 

Romina Zanetel, Indeed's Country Marketing Senior Specialist, captures the partnership impact perfectly: 

"After more than four years of partnership, Anteriad continues to raise the bar. In a fast-moving and complex market like Italy, they haven't just talked results—they've delivered. Together, we've built a telemarketing strategy that cuts through the noise, reaches the right companies quickly, and directly supports our sales teams—who aren't just meeting their targets, they're smashing them." 

She continues: "At a time when hiring challenges are everywhere and companies are struggling to find the right candidates, Anteriad's support has become mission-critical. Their results-driven approach helps us move faster, grow awareness, and—most importantly—connect real businesses with real people, every single day." 

The Anteriad Advantage: Proven Results Through Partnership 

Indeed’s success demonstrates our differentiated approach: Neutronian-certified data combined with localized expertise and our signature Warm Handover methodology. We don't just execute campaigns, we integrate seamlessly with your sales operations to drive consistent, quality results. 

What started as Italy market support became Indeed's blueprint for EMEA expansion, proving that strategic BDR-as-a-Service delivers sustainable growth beyond just filling meeting calendars. For enterprise companies facing similar challenges, ambitious growth targets, resource constraints, and international market complexity, this partnership offers a proven roadmap for transforming lead generation into a competitive advantage. 

Ready to transform your lead generation results? Contact Anteriad to learn how our BDR-as-a-Service can help you exceed your growth targets while optimizing resource allocation.

1. Comscore, Total Visits, March 2025