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Audience Identification + Activation
Self-service solutions providing high-fidelity B2B data with custom and always-on audiences to help you reach the right people across all your channels. 
Demand Generation + Performance Marketing
Managed services to help you identify the right buyers and drive full-funnel engagement with our high-fidelity B2B data and proprietary technology.
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Anteriad Marketing Cloud
Manage your demand generation and programmatic advertising all in one place with our integrated platform—an award-winning self-service or managed platform to address your specific business needs.
AnteriadOct 3, 2024 9:03:36 AM< 1 min read

How Younger Marketers Are Shaping The Future Of B2B

In this latest Forbes article, SVP Marketing, Dee Blohm discusses how Boomer B2B marketers have seen massive shifts in their careers, from traditional methods to the rise of AI and digital platforms. Now, younger generations, like Gen Z and millennials, are embracing new tactics such as video and influencer marketing, while still valuing tried-and-true strategies like paid email. A mix of seasoned experience and fresh ideas is key to staying ahead in today's fast-evolving B2B landscape.
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