Appeal to digital natives with new B2B marketing strategies

Dee Blohm’s latest article on Forbes Communications Council is on appealing to digital natives in B2B marketing. As digital natives continue to shape the workforce, B2B marketers need to adapt their strategies or risk losing relevance with this tech-savvy generation. Insights include:

• Understanding digital natives' preferences and behaviors
• Leveraging new channels like interactive content and influencer marketing
• Creating authentic, personalized experiences across channels