B2B marketers have so many options to choose from – different types of data, activation channels, technology partners, marketing strategies, measurement techniques and more. When faced with so many different options, it’s important to be able to recognize what really works in order to create a winning formula.
Anteriad helps B2B marketers recognize winning approaches to get them out in front faster. For Gigamon, we recognized that to hit their lofty ABM goals, they needed to collect more information about their prospects. We set up a program to create custom multi-channel audiences that set the stage for highly effective marketing campaigns. As a result, they reduced their cost per lead by 80% and increased new leads by 90%.
One key to recognizing what works is knowledge, and we believe that the more our customers know, the better they’ll perform.
In the spirit of recognition, I’m incredibly proud of our team for being recognized recently. For the second year in a row, we’ve won a Sammy Award for Product of the Year. We think the Anteriad Marketing Cloud provides an incredible data advantage to our customers and our services team, and we’re thrilled to get validation from this prestigious award. We’ve also been recognized in the new Forrester research report, “The B2B Revenue Marketing Landscape, Q2 2023.” Anteriad is cited as supporting the extended use cases of a 360-degree view of the customer, opportunity insights and customer insights.
We’re always focused on ways to help customers reach their goals and get in front of their next customers faster from data and technology to thought leadership and service. I’m happy to recognize our entire team for that. If you’re interested in working with us, I welcome the connection.