I’m a natural connector, and I love opportunities to reconnect with customers, meet partners and prospects, and hear more about industry trends shaping our future. What I love even more than having these experiences on my own is when I am with the broader Anteriad team. We truly are stronger together - even on the road.
This is events season, and we have a lot of industry and company events in store.
One of Anteriad’s most successful ways to connect is with local events that bring together customers for a more intimate conversation. We hosted just such an event in Denver, including a panel on programmatic advertising for B2B marketers. Closer to home, we brought clients out to a Yankee game for Anteriad After Hours - a perennial favorite spring pastime combining my professional and personal passions - bonding with clients and baseball.
There was a major turnout at Possible this year, and we spoke with many B2B marketers about all of the hot topics - CTV, AI, advanced measurement and of course, targeting. At Possible, it’s clear that the old gap between B2C and B2B strategies has disappeared.
We also had a presence at Forrester B2B Summit North America, a big event for our part of the industry where trends including AI, buying groups and collaborative GTM efforts . At our happy hour, we enjoyed some time away from the sessions to catch up with a great group of marketers and partners.
Forrester always provides a provocative look at trends, asserting that the “AI driven buyer economy will reshape traditional GTM models.” It’s these kinds of thought-provoking conversations that make events so important, and so valuable for our team and our customers.
As a global organization, we’re also busy meeting with customers on other continents. We’re proud sponsors of the B2B Marketing Leaders Forum APAC 2026 in Sydney May 20-21 where you can see us at Booth 13 and networking with our many colleagues and customers throughout the event. And back in the US, meet us in Las Vegas where we are sponsoring EDS Summit May 18-20.
You can also catch us online May 13 with our RTIC Outdoors webinar. It’s a great opportunity to hear from a client that really hit their stride with Anteriad Growth Accelerator, which kickstarted their B2B success and then scaled it.
One June 17, we’ll be hosting another webinar, this time with Convertr, which will also feature findings from our upcoming Marketing Edge report.
With spring arriving, I hope you feel some of the new energy, new ideas, the insights we get by connecting in person. Let’s meet up!