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What You Need to Take the Lead

Posted November 22, 2022

What You Need to Take the Lead

Posted November 22, 2022

Rob Sanchez, CEO of Anteriad – Not every company has what it takes to lead, especially in the face of uncertain economic times. At Anteriad, our focus is to deliver cutting-edge solutions and thought leadership so that our customers can be leaders, getting in front of competition and in front of their next customer faster heading into the new year. We want all of our customers to not only be leaders, but to be high-growth leaders, hitting and exceeding their goals no matter what the market looks like.

As you get into 2023 planning, I encourage you to read our recent post that uncovers some of the elements that define high-growth companies in our space.

Also make sure to take a look at our post about planning your marketing budget. The right approach can mean the difference between increased leads and sales or money misspent on the wrong prospects and channels.

One key to success and leadership in B2B marketing is using data and insights across the marketing organization. We continue to forge ahead with solutions that help our customers use data at every turn. Recently, we announced our partnership with Snowflake, enabling customers to access our B2B marketing data in the Snowflake Marketplace, making it easier to incorporate Anteriad data into omnichannel marketing strategies.

Walking the Walk

Our customers look to us for leadership, and we work hard to be leaders. To do that, we need to hire the best of the best, and empower our team to push forward and innovate.

This approach leads to a great culture, and we’re excited to share that we were recently named a 2022 Great Place to Work.

We also have individuals that go above and beyond, including our talented CMO Lynn Tornabene, who was named to the Women We Admire list. A longtime B2B marketer herself, she inspires all of us as we work to make B2B marketing more successful for our customers.

As an Inc. 5000 winner this year as well, Anteriad is positioned for success in 2023. Heading into December, we look forward to working with you to ensure you are well positioned for the new year, too.