The Importance Of Accuracy, Truth & Transparency In Intent Data

Posted January 4, 2022

The Importance Of Accuracy, Truth & Transparency In Intent Data

Posted January 4, 2022

Whether personal or professional, accuracy, truth and transparency are essential for success. Accuracy provides a high level of quality and precision, while truth and transparency offer accountability, stability and security. For a marketer, these are all crucial components of building and executing successful initiatives in today’s B2B environment.

RK Maniyani, CTO at Anteriad/Anteriad, is featured in this Demand Gen Report article and provides insights on data and how crucial its quality is in securing a successful intent strategy that delivers growth.

Read his full article published by Demand Gen Report here.