SEO is a hot topic right now.  

A quick Google search for “search engine optimization” will give you about 344 million results. Using the more common acronym “SEO” renders 1.3 billion. (The results you see first after all the ads are the sites that are most highly optimized for search engines – which is either very meta or ironic.) 

So, a lot of people searching SEO, which means a lot of people are talking about it, too – primarily for ways to improve their SEO.  

So how do you get in front of all of those people? Here are a few tips: 

Use the Resources You Have 

There is no shortage of tools when it comes to keyword research. These can vary from novice to advanced, helpful to exceedingly useless, and free to exorbitantly expensive.  

Though there are many opinions about which tool is the best, our team recommends using one of these:  

• Semrush 
• Moz 
• Ahrefs 

Pick the one that makes the most sense for your team, and use the information it gives you. The more information you have, the more effective you can be.  

Create Good Content 

That may seem obvious, but creating the most search-friendly web content isn’t as straightforward as it might seem.   

You’ll want to use your keywords and a handful of related terms (more about this in 5 Steps to Improve Your SEO), but you’ll also want to focus on the reader. Who is your audience? What information do they need, and why? Will they find your content useful? Spoiler: if you wrote it for an algorithm, it probably won’t be useful.  

Remember, you are creating content for people; make it engaging and relevant. Content is king, but context is the kingdom. 

Mobilize for Mobile 

According to recent analysis from Capital Counselor, mobile devices make up nearly 59% of all web traffic. Just 10 years ago, Forrester found that number to be merely 10%. Interestingly, Google found that  94% of people with smartphones search for local information on their phones, but 77% of mobile searches occur at home or at work — places where desktop computers are likely to be present. 

All of this to say, there’s a good chance your readers will be on their phones.  

According to Google, there are three major considerations when optimizing for mobile devices, but they all boil down to the same thing: make sure your content is designed for mobile. 

We’ve all been there – we open a web page on our phones only to find text so tiny we can barely read the headlines. It’s not a good experience. 

So get in front of the problem. Ensure that your entire website looks good on a mobile device. Test every new piece of content on your phone before you set it live. Double-check your settings on a regular basis.  

It will make a difference.  

Next Steps 

In addition to these tips, there are some tactical steps you can always take when improving your SEO. We have created an SEO checklist (5 Steps to Improve Your SEO) that, if followed, will help your rankings and push your site above the competition in Google’s search results. Things like simplifying your approach to keywords and implementing intent data into your SEO strategy.  

Here are other articles you might find helpful:

7 Ways to Build Brand Awareness with Email Marketing and Demand Generation

The Pros and Cons of B2B Display Advertising