Are you concerned about the impact of Apple’s new email privacy settings and the California Privacy Rights Act on your email marketing campaigns? Look no further than Ray Estevez, Chief Information Officer at True Influence (now Anteriad), for expert advice on email privacy and marketing tactics.

In this resource page, Ray shares his insights on how marketers should embrace these changes as a step in the ongoing evolution toward omni-channel strategies and reporting. He also encourages B2B marketers to invest in attribution and analytics systems that show how email, programmatic, inbound, and Connected TV (CTV) work together to build relationships.

As Apple’s Mail Privacy Protection initiative impacts email opens, Ray emphasizes that B2B marketers should focus on what content is driving clicks and first-party engagement, rather than relying on platform providers like Apple as their main source of behavioral data. He also views privacy as a best practice and advises marketers to view new regulations like the California Privacy Rights Act as a baseline for building their plan moving forward.

If you want to ensure the success of your email marketing campaigns in the face of changing privacy regulations, this resource page is a must-read. So, join Ray Estevez as he shares his knowledge and insights on email privacy and marketing tactics and takes your email marketing efforts to the next level. Watch to learn how to navigate the changing landscape of email privacy and build deeply engaged first-party relationships that drive revenue and prove ROI for your marketing budget.