Content Strategies That Speak to Your Customers with Rachit Dayal
Content Strategies That Speak to Your Customers with Rachit Dayal In today’s B2B landscape, decision-makers interact with your content 50 or more times during their buying journey. That’s why having […]
Read MoreHow to Achieve Revenue Based Results with Aristomenis Capogeannis
Are you looking to achieve revenue-based results? According to Aristomenis Capogeannis, Director of Revenue Marketing at NVIDIA, it’s all about building data-driven pipeline strategies that align sales and marketing operations […]
Read MoreLeadership Interview with Rob Sanchez and RK Maniyani
Leadership Interview: Creating a Comprehensive Customer Data and Campaign Execution Platform In the B2B world, every interaction with a prospect can impact their purchase decision. To win their business, you […]
Read MoreHow Data Can Be A Marketer’s Secret Weapon with Theresa Kushner
Actionable data is the lifeblood of modern B2B marketing. But without common definitions and standards, data loses its value. And you might be surprised to learn that marketing can be […]
Read MoreHow To Expand Your Digital Audiences with Kathi Gray
Do you need help to reach your target audiences in the digital age? Look no further than Kathi Gray, Digital Marketing Manager at OpenText, for expert advice on expanding your […]
Read MoreBuilding Optimal Audiences for Demand Generation with Lana Warner
It’s far too easy for B2B marketers to become fixated on one or two KPIs and lose sight of what really drives revenue, particularly in the age of digital-first, multi-channel […]
Read MoreActivating an Intent Strategy to Build Lead Flow and Revenue
As B2B Marketers, we are more and more reliant on data to help shape our customer journeys. Activating site and contact-based intent data present an unrivaled opportunity to deliver 1:1 […]
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