Accelerating Revenue Series
How Data Can Be A Marketer’s Secret Weapon with Theresa Kushner
Actionable data is the lifeblood of modern B2B marketing. But without common definitions and standards, data loses its value. And you might be surprised to learn that marketing can be […]
Watch Accelerating Revenue Series
Accelerating Revenue Series
Building Optimal Audiences for Demand Generation with Lana Warner
Episode Chapters 03:13-04:48: Definition of Intent Data 05:02-07:55: Breaking Down Buying Cycles 07:57-09:15: Red Flags for Data Strategies 09:20-10:19: Breaking Out of your Feedback Loop 10:45-15:40: Building Top of Funnel Audiences 16:07-18:58: Prospecting Customers 19:00-21:45: Staying Connected to […]
Watch Accelerating Revenue Series