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Quick Start Guide to Intent-Based Marketing
Ebooks

Quick Start Guide to Intent-Based Marketing

Since the beginning of B2B marketing as we know it, marketers have struggled with the question of how to get in front of the right prospects at the precise moment […]

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4 Steps to Build Your Optimal Audience
Ebooks

4 Steps to Build Your Optimal Audience

In an ideal world, buyers would contact potential vendors as soon as they decided to purchase a solution. Unfortunately, that’s not the world we live in. In 2015, Google found […]

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How to Select an Intent Data Provider
Ebooks

How to Select an Intent Data Provider

Intent data is intelligence that measures an individual’s interest in a product, service, or general business topic. Intent data can come from a variety of sources. As prospects search the […]

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Checklist: How to Select an Intent Data Provider
Checklists

Checklist: How to Select an Intent Data Provider

Investing in an intent data solution is one of the best decisions you can make for your go-to-market strategy. However, there are a lot of solutions out there, and you […]

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80% reduction in cost per lead and 90% net-new names in the database
Case Studies

80% reduction in cost per lead and 90% net-new names in the database

IT security firm improves ROI and drives growth. Heading into the fourth quarter of 2021, the Gigamon marketing department set a high bar for their ABM campaigns. The goal was […]

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20% increase in revenue for one brand and 80-to-1 return on ad spend
Case Studies

20% increase in revenue for one brand and 80-to-1 return on ad spend

Electronic components manufacturer finds data visibility to drive marketing efforts. Being a company that operates in technical industries, Infinite Electronics has always used data to drive decision-making across its global […]

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50% increase in click-through rates and 32x ROI
Case Studies

50% increase in click-through rates and 32x ROI

The world’s largest computer company improves strategy to increase B2B marketing effectiveness. Lenovo is one of the world’s largest providers of B2B hardware solutions, but most people know the computer […]

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