PRINCETON, N.J., Nov. 10, 2020 – True Influence, powered by MeritB2B, the technology leader of intent-based sales and marketing solutions, today announced it has received the Business Intelligence Group’s BIG Award for Business and was named 2020 Company of the Year. The organization’s annual program rewards companies, products and people that are leading their respective industries.
True Influence collects and catalogs decision-makers’ content consumption across the entire internet, not just a limited collection of publisher web sites or their own online channels. This information, called intent data, is then used to identify and target decision-makers who are actively researching a purchase decision. Coupled with the company’s dedication to verify and deliver only the most accurate contact information, this approach to behavioral data targeting quickly moved True Influence to a leadership position among B2B lead providers.
Organizations of all sizes are having to adapt to changing regulations, buying behaviors and new revenue cycles. The BIG Award for Business judges were looking for companies that are not only adapting, but choosing to re-write the rules and accelerate change. These awards represent those companies that set an inspirational example for the global business community.
“We are so proud to reward True Influence for their outstanding 2020 achievements,” said Maria Jimenez, chief nomination officer of the Business Intelligence Group. “This year’s group of winners are clearly leading by example in the global business community.”
True Influence is the pioneer in the identification, processing, and delivery of relevant buyer intent signals in the B2B marketplace. Their proprietary approach to identity resolution and intent signal analysis is unique in that they collect and catalog decision-makers’ content consumption behaviors across the internet. They expertly leverage data, technology, and content to drive high-impact marketing campaigns to help their customers win new business. True Influence generates revenue across multiple industries, promoting brands and products from successful global companies including industry leading enterprise technology brands. For more information visit True Influence at www.trueinfluence.com.
The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, business executives—those with experience and knowledge—judge the programs. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers.